SEO & Redirects

Control how search engines discover and index your store. Manage URL redirects, customise your robots.txt, and view your auto-generated XML sitemap — all from Settings → SEO.

XML Sitemap

Shopvo automatically generates a valid XML sitemap that includes:

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Products

All published products with canonical URLs, last modified date, and priority.

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robots.txt

By default, Shopvo serves a standard robots.txt that allows all search engine crawlers to index your storefront pages.

You can replace this entirely with your own content using the Custom robots.txt field in Settings → SEO.

Common customisations:

# Block a specific crawler entirely
User-agent: AhrefsBot
Disallow: /

# Allow all crawlers but block admin and API paths
User-agent: *
Disallow: /admin/
Disallow: /api/
Allow: /

Sitemap: https://your-store.shopvo.eu/sitemap.xml

Your custom content replaces the default robots.txt entirely. If you leave the field blank, the platform serves the default.

URL Redirects

Manage 301 (permanent) and 302 (temporary) URL redirects from the admin without any code changes or redeployments. Redirects are applied at the edge before any page renders.

Go to Settings → SEO → Redirects and click New Redirect.

Redirect fields

Source

The incoming path to match (e.g. /old-product-name or /blog/old-post). Must start with /.

Destination

Where to send the visitor (e.g. /products/new-name or https://example.com/page).

Type

301 Permanent or 302 Temporary. See guidance below.

When to use 301 vs 302:

301 — Permanent

Use when a URL has permanently moved. Browsers and search engines cache the redirect and pass link equity to the new URL. Use for renamed products, restructured categories, or migrated pages.

302 — Temporary

Use when a URL is temporarily pointing elsewhere — e.g. a sale landing page or an out-of-stock product redirected to the category. Search engines will not update their index to the new URL.

Source paths are matched against incoming requests before Next.js routing. You can use both relative paths (/old-slug) and destination can be a full URL for cross-domain redirects.

Per-page SEO

Every product, category, blog post, and custom page has its own SEO settings panel:

SEO Title

Overrides the browser tab title and Google search headline. Defaults to the product/page title if left blank.

Meta Description

The snippet shown in search results. Should be compelling and include target keywords.

OG Image

Image shown when the page is shared on social media (Facebook, Twitter/X, LinkedIn). Recommended size: 1200×630px.

Canonical URL

Override the canonical URL if the same content is available at multiple paths.

Best practice: Write unique, descriptive meta titles and descriptions for every product and category. Aim for titles under 60 characters and descriptions under 160 characters for optimal search snippet display.

Structured data (Schema.org)

Shopvo automatically injects Schema.org JSON-LD structured data on every storefront page:

Product

Includes name, description, price, currency, availability, images, and aggregate rating.

BreadcrumbList

Category hierarchy breadcrumbs for improved navigation in search results.

BlogPosting

Author, publish date, and headline for blog posts.

Organization

Store name, logo, and contact URL on the homepage.

Rich results (star ratings, price, availability) appear in Google Search when structured data is valid. Test your pages with Google Rich Results Test.